This is Homework #1 for Devrel Uni

30/60/90-Day DevRel Entrance Plan for Arbitrum Stylus

As I step into the Developer Advocate role, I will focus on establishing a solid foundation for Developer Relations (DevRel). This role covers four key pillars: Marketing, Enablement, Advocacy, and Community. Below is my structured 30-, 60-, and 90-day plan, which outlines key initiatives to drive engagement and success in each of these areas.

First 30 Days: Theme - Learn

During the first month, my priority is learning and building essential relationships. Key focus areas include:

Building Connections: Engage with key stakeholders across product, marketing, engineering, sales, and external teams. Connect with top community builders to align efforts and understand their perspectives.
Understanding Product and Market: Dive into the product's value propositions, competitors, key user personas, monetization strategies, and community maturity.
Identifying Areas for Improvement: Review documentation, tutorials, and developer guides to pinpoint areas for enhancement.
Exploring Value-Adding Opportunities: Contribute by developing case studies, improving guides, organizing community events, or initiating advocacy programs.
Aligning DevRel Strategy: I ensure my strategy supports both short—and long-term organizational goals and aligns with product and marketing initiatives.
Marketing and Branding Alignment: Work closely with the marketing team to understand the brand's tone and voice and any regulatory considerations, especially in DeFi.
Documenting Learning: I will share progress and insights through daily social media updates to build relationships, gather feedback, and establish myself as a protocol advocate.

SMART Goals:

Build Connections: By the end of the first 30 days, meet with at least five key stakeholders and top community builders.
Identify Areas for Improvement: Complete a review of tutorials and documentation, providing a report of at least three identified areas for improvement.

Second 30 Days: Theme - Assess

By the second month, my focus shifts to evaluating DevRel's internal impact and assessing the developer experience.

Evaluating DevRel's Internal Impact: Gather feedback from internal stakeholders to understand how DevRel is perceived and position it as a strategic asset.
Developer Experience Audit: Review documentation, guides, code samples, and case studies from a developer's perspective to identify pain points in the developer journey.
Competitor Benchmarking: Analyze competitor products to identify areas where we can improve and differentiate our offering.
Collaborating with the Product Team: I will share my findings from the audit and competitor benchmarking with the product team to develop actionable insights.
Educating Stakeholders: Continuously educate internal stakeholders on the importance of DevRel and showcase its value through data and feedback.
Documenting and Sharing Progress: Publish findings internally and externally to keep stakeholders and the community informed.

SMART Goals:

Developer Experience Audit: Complete the audit by the end of the second 30 days, identifying at least one key area for improvement.
Competitor Benchmarking: Analyze at least three competitor products and present findings to stakeholders with actionable recommendations.

Last 30 Days: Theme - Execute

In the final 30 days, I'll focus on executing key initiatives and scaling community engagement.

Engaging the Community: Ramp up communication with the developer community through social media, blog posts, podcasts, and event participation (meetups, hackathons, conferences).
Content Creation: Publish valuable content like case studies, technical blog posts, and developer guides to provide developers with essential resources.
Prioritizing Urgent Needs: Address urgent issues like improving and maintaining documentation to enhance the developer experience.
Collaborating with Engineering: Work closely with the engineering team to ensure accurate and comprehensive technical guides and resources.
Leveraging Stylus Benefits: Highlight Stylus's advantages, including its interoperability with Solidity and Rust and its performance and cost benefits through WASM.
Onboarding New Developers: Expand the developer base by promoting Stylus' support for languages like Rust, C, and C++, broadening its appeal.
Promoting Security and Efficiency: Emphasize the security features of Rust smart contracts (e.g., reentrancy protection) and the efficiency gains using WASM.

SMART Goals:

Ramp Up Community Engagement: Publish at least two pieces of content and participate in at least one event by the end of the last 30 days.
Prioritize and Improve Documentation: Collaborate with the engineering team to resolve at least one critical documentation issue and implement improvements by the end of the last 30 days.

90 Days and Beyond: Onboarding More Developers

After the foundational work in the first 90 days, the next phase focuses on scaling efforts to onboard a broader range of developers. This includes expanding outreach, creating specialized content, and optimizing the developer experience to increase adoption.

Goals for 90 Days and Beyond:

1. Expand Outreach to New Developer Communities:

Objective: Target Rust, C, and C++ developers beyond traditional Ethereum and Solidity circles.
Action Plan:
- Partner with universities and coding boot camps to create educational content for building with Stylus.
- Participate in language-specific developer forums and conferences (e.g., RustCon) to introduce Stylus and its benefits.
- Collaborate with influencers and leaders within these communities to spread awareness of Stylus' multi-language support.

2. Launch Advanced Tutorials and Content:

Objective: Develop advanced, language-specific tutorials and guides for more experienced developers.
Action Plan:
- Create step-by-step video tutorials for writing and deploying smart contracts in Rust, C, and C++.
- Develop a "Getting Started" guide for developers transitioning from traditional app development to blockchain.
- Host live coding workshops and AMAs to provide real-time support.

3. Promote the Stylus Developer Grants Program:

Objective: Increase participation in the Stylus grants program.
Action Plan:
- Highlight grant success stories through blog posts, case studies, and social media.
- Collaborate with marketing to create campaigns promoting the grants program.
- Set up developer support to assist grant applicants with technical queries and project road mapping.

4. Foster Developer-Led Initiatives:

Objective: Empower developers to lead community initiatives.
Action Plan:
- Establish a developer ambassador program for experienced users to mentor and onboard new developers.
- Organize community-driven events and encourage developer-led tutorials, blogs, and projects.
- Offer rewards or recognition for outstanding community contributions.

5. Iterate on Developer Experience Based on Feedback:

Objective: Continuously improve the developer experience based on real-world feedback.
Action Plan:
- Implement a feedback loop with developers to capture pain points and suggestions for improvement.
- Regularly update documentation, FAQs, and tools based on feedback.
- Collaborate with product and engineering teams to address issues and ensure a seamless developer journey.

SMART Goal for 90 Days and Beyond:

Specific: Increase the number of developers building on Stylus by 20% within the next six months.
Measurable: Track developer signups, smart contract deployments, and grant program participation.
Achievable: Leverage partnerships, community-building initiatives, and content creation to drive growth.
Relevant: Expanding the developer base is crucial to the long-term success of Stylus and Arbitrum's multi-language support strategy.
Time-bound: Achieve this growth target within the next six months with regular progress assessments.

This long-term strategy ensures that the foundational work in the first 90 days translates into sustainable growth and adoption, making Stylus a go-to platform for developers across various language backgrounds.